Cunningham Bounds: Website

Cunningham Bounds’ website was in grave need of an overhaul. The firm’s website was not only dated in design and functionality but was also challenging to update and manage internally. The firm was looking for a partner that could not only reimagine their brand online but also build an intuitive, user-friendly, and SEO optimized website.

We started our process with an extensive strategy and discovery process. Informed by the work done through the brand strategy portion of the project, we performed extensive research into the online habits of plaintiff litigation seekers in Alabama. Following a thorough competitive and keyword analysis, we provided Cunningham Bounds with a new site map and architecture that reimagined the client journey online. One that not only informed the prospect of what to expect if they’ve been personally or financially injured but how the firm can help them with their specific matter at hand. 

Through carefully curated imagery we told the stories of some of the firm’s most important and impactful litigation.

We determined, researched, and developed content to build out the robust and deep areas of expertise for the firm, as well as, interviewed and wrote new bios for all of the firm’s attorneys. These stunning and robust attorney bios seamlessly interlinked with the firm’s representative work, awards, news, blogs and all other content. We also sourced testimonials to tell the story of the firm’s level of commitment and caliber of work. 

With a dedication to giving back and their community, we also created a firm and a community news section that interlinked to feature the important work the firm does for the residents of Mobile through sponsorships and donations of time and money.

With a clear website strategy in place, we reimagined the user-interface and visualized the firm’s updated brand online. Through carefully curated imagery we told the stories of some of the firm’s most important and impactful litigation. With each case we articulated how Cunningham Bounds was able to achieve success through meticulous research, relentless preparation and the bench strength to back it all up. We developed an intuitive and robust case database to feature the firm’s representative matters and appeals.

The firm’s new website not only increased engagement and conversions but garnered extremely positive feedback from clients and the legal community across Alabama and beyond.