Fine and Deo: Copywriting and Professional Bios
In conjunction with the brand planning and strategy process, Cubicle Fugitive provided Fine & Deo with new website content that articulated the benefits and points of difference that the firm provides their diverse client base in the Greater Toronto Area (GTA). This content included the following website pages: About Fine & Deo, Why Fine & Deo, Our History, Our Team, Our Clients, Condo Law, Resources, and Careers.
Cubicle Fugitive incorporated a quote from each lawyer’s interview on why they are passionate about the work they do.
While Cubicle Fugitive interviewed each lawyer and admin at the firm about their brand, we also asked several questions about their individual practice, level of expertise, involvement in the industry, and what clients could expect from them to help devise their individual biographies for the website. With part of Fine & Deo’s brand positioning focused on being authentic, the lawyer biographies had to convey a similar message. Cubicle Fugitive incorporated a quote from each lawyer’s interview on why they are passionate about the work they do.