Martin and Hillyer Associates: Digital Marketing & SEM
Project
To help promote and garner leads for Martin & Hillyer’s personal injury law group, Cubicle Fugitive created and managed Google Ads campaigns for the firm. These campaigns were split into several categories and geographic locations for the firm to remain top-of-mind in a highly competitive market, to increase the traffic to the firm’s website and to obtain relevant leads.
Cubicle Fugitive provided ongoing maintenance and optimization to the campaigns by on a monthly basis and provided the client with regular updates.
The digital ads included several different ad types including pay-per-click (PPC) search ads, image-based and display ads while making use of targeting parameters that included keyword targeting, audience targeting, placement targeting, topic targeting, and device targeting (e.g. mobile campaigns). Cubicle Fugitive provided ongoing maintenance and optimization to the campaigns by on a monthly basis and provided the client with regular updates.