As a team, CF came up with a new ad concept for the 2017 LMA Conference Showguide. This year, we wanted to include a new and interesting concept that involved clever imagery that reflected who we are and what our message is. With this in mind, we came up with copy and design that surrounded the idea of “dropping the mic”. We borrowed our tagline (Boom. Stop Colloborate and Listen) from our daily inspiration, Vanilla Ice, who we often like to quote in the office on a regular basis.