Deo Condominium Lawyers: Advertising
As a newly formed boutique condo law firm, Deo Condominium Lawyers wanted to announce themselves to their target markets in a condo law trade publication. Cubicle Fugitive was tasked to conceptually design a new print / digital ad that conveyed the firm’s premium level of service while making their debut standout amongst the competition. The ad was also the first piece of collateral followed by the firm’s new logo so most of the design decisions made would be embodied in the website and other projects moving forward. Cubicle Fugitive decided to take a more edgy approach by applying a dark blue background with an emphasis on the headline and copy in a bright vibrant blue colour. The white space makes it clean, professional, and a bit more powerful, as less is typically more. We wanted to keep it minimal and let the work of the firm speak for itself.