Cavalluzzo LLP: Holiday Card Design

At every turn, there was a constant reminder of the “uncertain times” being faced by all during the pandemic of 2020. And, in a year that was difficult for everyone, a little bit of optimism went a long way. That’s why when Cavalluzzo came to us for help with their holiday card, we saw an opportunity for them to provide some much-needed cheer for their card receivers while showing how the firm is doing its part to help in a time of crisis.

Together with a low-key design, we helped the firm capture the spirit of the season with a short message to indicate the donations made by the firm, because actions speak louder than words.

With that in mind, we knew it was important for the firm to really connect with their audience, so we crafted a succinct and conscious headline for the card to offer what everyone is looking for right now; hope. And, together with a low-key design, we helped the firm capture the spirit of the season with a short message to indicate the donations made by the firm without seeming superficial, because actions speak louder than words.

Holiday cards for a law firm can be challenging. They need to be personal and yet still professional. Feel like “the holidays” but must be non-denominational. Cards should capture your attention, remind clients of why they work with you, and leave someone with a lasting impression without being an advertisement for the firm.

Since 2011, Cavalluzzo has entrusted Cubicle Fugitive to conceptualize, write, design, and distribute all of their holiday cards. With a desire to streamline costs, the firm moved to electronic holiday cards and redistributed funds to local charities instead. Over the years we have provided a wide variety of options that have spread joy and good wishes to their clients.