Bergmanis Preyra LLP: Logo Design (Firm)

Cubicle Fugitive worked with Bergmanis Preyra LLP to design and develop a logo that accurately reflected the firm’s brand attributes.

The icon is a blend of a lower-case B and P, which forms a continuous “knot” and stands as a modern symbol of the company’s unified approach to their business and to their clients. The angular nature of the icon creates a sense of motion and a message of progress. The wordmark is set in a strong, modern font that is customized to optimize legibility and uniqueness. All lowercase letters were used to create a clean and fresh look while still balancing approachability with strength. Navy and silver were used to convey a sense of tradition and modern while also representing feelings of authority, sophistication, and reliability.