Cummings Cooper Schusheim Berliner LLP: Copywriting and Professional Bios
Project
The best firms are the ones who aren’t afraid to differentiate. Born from the desire to do things differently, the lawyers at CCSB welcomed a fresh approach to their writing. From extensive interviews with the lawyers, clerks, and personnel at the firm, Cubicle Fugitive developed all new brand messaging and firm content for the website.
With the firm’s new bios, we selected meaningful and client-focused quotes from the lawyers’ interviews to use as an introductory statement for each bio.
We wrote content for the firm’s banner campaign including “we measure our success by your success”, “expert advice you can trust from lawyers who really care” and “big firm expertise. small firm attention”, new about CCSB, our promise and our mission copy, and all new bio and practice area content.
With the firm’s new bios, we selected meaningful and client-focused quotes from the lawyers’ interviews to use as an introductory statement for each bio. We then carefully crafted personal and professional bios for each of the lawyers and clerks at the firm.
