Dutton Brock: Advertising
Dutton Brock, a prominent Canadian law firm, recognized the importance of solidifying its position as a top choice for insurance litigation services while acknowledging and celebrating its recognition within the community. In pursuit of these goals, Dutton Brock engaged the services of Cubicle Fugitive to create a series of advertisements that would effectively showcase the firm’s stellar reputation and recent achievements.
Working closely with Dutton Brock, Cubicle Fugitive collaborated on creating branded advertisements highlighting the firm’s range of services, commemorating its 40th anniversary, and emphasizing the significant distinction of being named one of Canada’s Best Law Firms by The Globe and Mail.
The ads’ headline effectively captured attention by emphasizing Dutton Brock’s unparalleled 40-year history of delivering exceptional insurance litigation services to its esteemed clients.
These advertisements skillfully incorporated the firm’s distinctive colour palette and featured captivating imagery. The ads’ headline effectively captured attention by emphasizing Dutton Brock’s unparalleled 40-year history of delivering exceptional insurance litigation services to its esteemed clients. The accompanying copy showcased the firm’s exceptional standing within the legal community.
As a result of this strategic advertising campaign, Dutton Brock’s reputation was reinforced among its peers, and its brand extended beyond its established boundaries, effectively expanding its influence in the industry.