Spetter Zeitz Klaiman: Rebrand Marketing

In 2024, Spetter Zeitz Klaiman underwent a rebranding initiative to unveil its new name to clients and the legal community. To effectively communicate this significant change, the firm enlisted the expertise of Cubicle Fugitive to develop tailored communications and advertising materials targeting key stakeholders.

Approaching the rebrand strategically, Cubicle Fugitive initially focused on crafting communications tailored for clients and internal audiences. This included drafting email communications to inform clients about the name change and outline the rebranding timeline. Additionally, we collaborated with the firm to create a news article for their website and social media posts to mark the official launch of the new name in January 2024.

After ensuring clients were informed, our efforts expanded to reach a broader audience within the legal industry and key business sectors. We devised a targeted advertising campaign featuring print ads in prominent publications such as Ontario Reports and The Suburban. These publications were chosen strategically to reach legal professionals in Ontario and the business community in Quebec. Furthermore, we implemented digital ads on The Suburban’s website homepage to engage their online readership effectively.

Cubicle Fugitive extends its congratulations to Spetter Zeitz Klaiman PC on successfully completing the rebranding process. We are thrilled to support you as you embark on this exciting new chapter in your firm’s history!