Pettinelli Mastroluisi LLP: Logo Design

Pettinelli Mastroluisi LLP has been serving clients for over 30 years and provides accounting services to privately owned corporations, their shareholders and non-profit organizations throughout southern Ontario. Although the firm had grown quite successfully over the past 25 years, the firm partners were never quite able to all agree on a firm logo. After over ten years of trying - many attempts and many designers later - they decided to contact Cubicle Fugitive for help.

After one meeting, we realized these weren’t your typical accountants. Known for their hard-working attitude and high attention to detail, the partners wanted a new logo and look that matched their professional firm.

Inspired by the firm’s area of work, we developed a new icon that included a clever play on the firm’s p and m, carefully crafted with the positive trajectory of a bar graph.

We developed a new brand system that worked in the various formats the firm required for all their business units. Inspired by the firm’s area of work, we developed a new icon that included a clever play on the firm’s p and m, carefully crafted with the positive trajectory of a bar graph.

Desiring something timeless and classic, we customized a font to typeset the firm’s various logos. With so many desired options for their new wordmark, it was important to find a font that worked extremely well for all letterforms and would hold up well in both a full name format and an abbreviated one.

We’re happy to say that we were able to not only find a logo for the firm, with a few variations for their other business units, but we were also able to reach a consensus on their other brand collateral – letterhead, envelopes, labels, and more.