Pettinelli Mastroluisi LLP
Client
Pettinelli Mastroluisi LLP Chartered Accountants, founded in 1985, is a full-service firm providing professional services to a variety of organizations within various industries. With seven Partners, they attribute much of their success to the fact that all the Partners maintain a hands-on approach providing services to their clients which inevitably results in significant efficiencies. They work closely with their clients to develop an audit approach that is efficient in reducing turnaround times and is also cost-effective.
With a minimalist and dated wordmark, the accounting firm was looking to increase the professionalism of their firm and develop a new icon that would serve for both their advisory and valuation services. They reached out to Cubicle Fugitive to help them visualize their brand. Having struggled with previous designers in the past, we were able to work to understand the firm, the partners, and their vision through our deep discovery process.
Armed with a clear brand position and identity, we worked with the partners to design a full suite of logos for their various business units and all new stationery.