Morgan MacLeod is a brand, marketing and web strategy specialist with over sixteen years’ experience helping companies, including many professional service firms, charitable organizations and several of the Canada’s largest media companies, build and manage their brands both online and off.
With a passion for selling services and intangibles, she has spent the last eight years working almost exclusively with professional service companies - including law firms, heath care, educational institutions, infrastructure companies and accounting firms - helping them create strategic, meaningful and memorable identities. With a strong foundation in market research and sales, Morgan develops strategies, designs, campaigns, marketing plans and brands by first understanding and addressing client needs and then using those insights to help convert interest into deeper relationships and new business.
Having interviewed hundreds of experts in law, accounting, healthcare and engineering, Morgan has an intimate understanding of the professional mindset and their challenges when building their firm and profile. She regularly works with professionals, both established and juniors fresh out of school, to help them articulate their points-of-difference and build strategies for cultivating new business both online and off.
Her company, Cubicle Fugitive, a full-service professional service marketing firm, has been helping clients define their brands, design their identities, develop their websites and market their firms for over 10 years.