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Accountancy Insurance: Brand Positioning and Awareness Campaign

Project

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Accountancy Insurance had made a name for itself in Australia and New Zealand and was now looking to make its mark in Canada. For the past three years the company had been working to penetrate the Canadian CPA market with some great success but wanted to take it a step further.

Cubicle Fugitive worked with Accountancy Insurance to help investigate and articulate key brand messaging that was both meaningful to current and potential clients and employees of the company.

Specifically, Accountancy Insurance was looking to increase sales and make a stronger marketing impact with their messaging and advertising efforts. Cubicle Fugitive worked with Accountancy Insurance to help investigate and articulate key brand messaging that was both meaningful to current and potential clients and employees of the company.

Cubicle Fugitive took a deep dive into the accounting industry and carried out a series of internal interviews to help reposition the company's brand and key messaging for their Canadian audience. The strategic report and recommendations were then used as a foundation to begin developing a new advertising campaign.

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