Aird & Berlis: Logo Design
Aird & Berlis provides incisive legal counsel and confidence in business decision-making through an invested and engaged approach to client service.
The font echos that the firm ‘stands tall’ in their market.
When it came time to refresh their logo, they wanted something simple, stylish, and to-the-point. The chosen logo reflects who the firm is. Not only are they leaders, forward-thinking lawyers, and strategic thinkers, but they are also united together and moving forward in the “right” direction. The font echos that the firm ‘stands tall’ in their market. Aird & Berlis wanted to keep their memorable yellow and grey palette, however, deepened the shades to convey the strength and sophistication of the firm without losing its approachability.
The new logo is carried out through all of the firm’s collateral from business cards, signage, stationery, promotional goods, and website.