Belmore Neidrauer LLP: Social Media
In conjunction with the recent launch of its new website, Belmore Neidrauer LLP recognized the significance of aligning its social media presence with the visuals of its updated website. With the goal of effectively conveying the firm’s aesthetics on LinkedIn, Cubicle Fugitive optimized the Belmore account and created Canva templates that would mirror the new website’s look and feel.
The website’s brand elements, including colours, fonts, and style, embody a clean and modern aesthetic while incorporating a painting that is proudly displayed in the firm’s office. To ensure visual consistency between the website and the firm’s LinkedIn page, we designed new banner images, resized the firm’s logo, and prepared profile images and banners for each lawyer’s account to maintain a cohesive appearance.
Each template adhered to the brand’s image while incorporating visual elements that allowed for a creative and distinctive approach to each post.
In addition to the visual updates, Cubicle Fugitive conducted a comprehensive competitor audit to assist the firm in understanding how to differentiate itself and optimize its content. Based on the findings, we formulated a series of recommendations for the firm to implement. To maintain visual coherence when Belmore began posting regular content, we provided them with Canva templates that aligned with their brand in an aesthetically pleasing manner. These templates offered several variations that could be utilized based on the shared content type. Each template adhered to the brand’s image while incorporating visual elements that allowed for a creative and distinctive approach to each post.
Upon delivering the new social media templates, Cubicle Fugitive trained Belmore’s staff on effectively utilizing these materials. The culmination of this project resulted in Belmore possessing a unified website and social media account that serve as powerful tools for promoting the firm, its expertise, and its notable cases