Fillmore Riley: Ad Campaign
Fillmore Riley, a recently refreshed brand, sought to strengthen its position as the leading choice for legal counsel in Manitoba and expand its reputation nationally. To achieve this, they engaged Cubicle Fugitive to develop an advertising campaign that would resonate with clients and referral law firms across Canada while highlighting its unwavering commitment to the community.
Cubicle Fugitive crafted a brand campaign that seamlessly aligned with Fillmore Riley's sophisticated brand identity and showcased its community-centric approach. The campaign included a range of elements, such as brand ads to establish a national presence, sponsorship ads to highlight local community involvement, and individual lawyer ads highlighting new and recognized lawyers.
Cubicle Fugitive crafted a brand campaign that seamlessly aligned with Fillmore Riley's sophisticated brand identity and showcased its community-centric approach.
To bring the campaign to life, new key messaging, compelling headlines, and visually captivating design elements were created for various digital and print advertising materials. The expert copywriting team developed accessible headlines centred around the "When you need…" hook to effectively communicate the firm's value proposition. The brand ads featured a striking black design with the subtle Fillmore Riley arrow for visual interest, while the sponsorship ads incorporated unique line art tailored to each ad. The distinctive design elements and compelling headlines extended to the brand and lawyer ads, ensuring easy recognition and a cohesive visual identity for Fillmore Riley.
Through this meticulously orchestrated campaign, the combination of powerful messaging, attention-grabbing headlines, and visually distinctive design elements successfully conveyed Fillmore Riley's premium brand image while reinforcing its commitment to clients and the community. The strategic advertising efforts enabled Fillmore Riley to establish a more substantial presence in key markets across Canada, forge meaningful connections with clients, and solidify its reputation as a law firm that embodies excellence and community values. This advertising campaign has effectively elevated Fillmore Riley's prominence in the market and extended its brand reach beyond the firm's boundaries.