MacDonald, Illig, Jones & Britton LLP: Advertising Campaign
Project
MacDonald, Illig, Jones & Britton, LLP is a business law firm located in Erie, Pennsylvania. For over 100 years, leading businesses and institutions have turned to this firm for litigation and commercial transactions. The firm has a long-standing history of working closely with colleagues, clients, and people in the community to drive change and find solutions to real-world problems. The firm has been part of the community for generations, and its attorneys have a vested interest in seeing it succeed.
After launching their new website, the firm wanted to update their sponsorship, support, and firm advertising to match their refreshed brand. With a strong in-house marketing team, MacDonald, Illig, Jones & Britton, LLP required a campaign and ad designs that could be updated internally.
The goal was to represent the firm’s commitment to high calibre services and their involvement in the local community.
To fulfill the needs of the firm, the Cubicle Fugitive team created brand, sponsorship, and new lawyer advertising templates. Our team art directed custom firm photography, wrote attention-grabbing headlines and ad copy, and designed several different layouts and ad templates in colour and grey-scale. The goal was to represent the firm’s commitment to high calibre services and their involvement in the local community.
Brand ads were established and executed first, to market the firm to the wider business community. Our team then created sponsorship ad templates that highlighted the charitable support that MacDonald, Illig, Jones & Britton, LLP provides, while emphasizing the importance that their chosen charities and organizations serve in the community. Finally, the Cubicle Fugitive team developed new attorney ads that spotlight the breadth and depth of knowledge the lawyer brings to the firm and practice.
MacDonald, Illig, Jones & Britton, LLP was so impressed with the advertisements that Cubicle Fugitive created, our team has been engaged for on-going advertising support and implementation.