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Strigberger Brown Armstrong LLP: Brand Positioning and Awareness Campaign

Project

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With a unified vision for the firm, SBA approached Cubicle Fugitive for assistance with crafting a brand that accurately reflected the firm’s new identity.

Having formed in January 2018, many of SBA’s partners and lawyers came over from a previous firm where they practiced together. In order to uncover the firm’s points of difference and begin crafting a new identity, Cubicle Fugitive first carried out a series of internal interviews to find out what makes SBA unique. The new firm brand takes a modern and unique spin on what it is to be a truly trailblazing law firm. The firm’s brand strategy was built on their dedication to equality, their incredibly tight-knit team, and their vision for the future.

With a unified vision for the firm, SBA approached Cubicle Fugitive for assistance with crafting a brand that accurately reflected the firm’s new identity.

Once the brand identity was solidified, the attributes and personality were carried across the firm’s website copy. Cubicle Fugitive provided copywriting for several of the firm’s pages including “About Us”, “Our Approach”, “Our Philosophy”, and “Careers”. Cubicle Fugitive also provided in-house training on how to best roll out the brand internally to ensure the brand was consistent and cohesive across all firm activities.

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