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TSC Law Professional Corporation: Brand Strategy and Positioning


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TSC Law Professional Corporation is a law firm focused on providing commercial, civil litigation, corporate, and real estate law services to businesses and individuals across the GTA. The firm hired Cubicle Fugitive to help investigate, articulate, and promote a brand position that is meaningful to clients, partners, and employees. To determine what makes TSC Law unique, Cubicle Fugitive performed exhaustive research into the firm's value proposition by completing stakeholder interviews, competitor analysis, audits of marketing and brand materials, as well as client interviews.

Cubicle Fugitive determined that TSC Law is comprised of young, talented and passionate lawyers who understand the importance of making the law accessible, convenient, and comfortable. With the varying needs of their clients, the team at TSC Law has the skill and experience necessary to find the right solutions in all matters, whether simple or complex.

Through analyzing our research, Cubicle Fugitive developed a set of strategies to refresh the firm’s look and identity. The Cubicle Fugitive team drafted new brand messaging to be shared internally and with the public. Additionally recommending that the firm focus on consistency throughout their practices.

TSC Law’s new brand can be seen throughout the firm’s website design and architecture. Cubicle Fugitive continues to work with TSC Law Professional Corporation for their marketing needs.

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