Aird & Berlis provides incisive legal counsel and confidence in business decision-making through an invested and engaged approach to client service.
When it came time to refresh their logo, they wanted something simple, stylish, and to-the-point. The chosen logo is a reflection of who the firm is. Not only are they leaders, forward thinking lawyers and strategic thinkers, they are united together and moving forward in the “right” direction. The font reflects that the firm ‘stands tall’ in their market. The firm wanted to keep their memorable yellow and grey palate, however deepened the shades to convey the strength and sophistication of the firm without losing its approachability.
The new logo is carried out through all of the firm’s collateral from business cards, signage, stationery, promotional goods and website.