Aird & Berlis: Logo Design
Project
Aird & Berlis provides incisive legal counsel and confidence in business decision-making through an invested and engaged approach to client service.
The font echos that the firm ‘stands tall’ in their market.
When it came time to refresh their logo, they sought something simple, stylish, and to the point. The chosen logo reflects the essence of the firm. Not only are they leaders, forward-thinking lawyers, and strategic thinkers, but they are also united together and moving forward in the “right” direction. The font echoes that the firm ‘stands tall’ in their market. Aird & Berlis wanted to keep their memorable yellow and grey palette; however, they deepened the shades to convey the strength and sophistication of the firm without losing its approachability.
The new logo is consistently carried out across all of the firm’s collateral, including signage, stationery, promotional materials, and the website.