Crosbie & Company Inc.: Brand Positioning and Awareness Strategy
Crosbie hired Cubicle Fugitive to help investigate, articulate and promote a brand position that was meaningful to both referrals as well as current and potential clients. As part of this process, we interviewed the firm’s people and their blue-chip clients, performed an exhaustive review of all internal and public documentation, audited several competitors’ websites, and consulted best practice industry research to help devise and articulate a brand positioning for the firm.
With a diverse client base from a variety of markets, industries, and company sizes, it was imperative that the firm’s differentiation was relevant and meaningful to all current and prospective clients. Through our research and investigations, it became apparent that the firm is bound together by the philosophy that all businesses deserve exceptional service, thorough research, analysis and advice, all delivered by highly ethical and personable advisors.
Cubicle Fugitive not only helped to articulate the firm’s competitive advantage and points of differentiation but also craft new content for their about, our approach, our clients, why Crosbie, and all top-level landing pages.
While the phrase “client-focused” is overused in the industry, the people at Crosbie & Co. live up to the promise as they are not only very responsive to client needs, but are also actively engaged in the process of regularly advising clients on matters inside and outside the scope of work, ensuring the best options are always put forth regardless of the impact it will have on their firm. For over 30 years, Crosbie & Co. as “thought more, dug deeper, and delivered more” than their competitors.
Cubicle Fugitive not only helped to articulate the firm’s competitive advantage and points of differentiation but also craft new content for their about, our approach, our clients, why Crosbie, and all top-level landing pages. We helped the firm’s tombstones come to life for clients with memorable headlines, distinctive photography, client testimonials, and links to fulsome case studies.
The professionals at love what they do: providing market-based solutions and advice to their clients. We thoroughly enjoyed getting to know the great people at this firm and helping them develop a meaningful, relevant, and clear brand position.