Cummings Cooper Schusheim Berliner LLP: Stationery Design and Business Cards
Project
As part of the brand strategy and positing process, we did not design an entirely new logo, however, we did provide an option that included the firm’s current icon with a more modern display of the firm’s full name.
Through the choice in photography, colours, and messaging, we sought to convey the firm’s brand promise “big firm expertise with small firm attention” through every detail.
When designing the firm’s new website, we created a fresh, modern, and vibrant new brand palette to complement the firm’s existing blue and grey. The firm’s blue and grey colours were not reflective of the warm, engaging, personalities of the firm. Through the choice in photography, colours, and messaging, we sought to convey the firm’s brand promise “big firm expertise with small firm attention” through every detail.
Once approved, we provided updated designs for the firm’s letterhead, e-signature, and PowerPoint templates.