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Epstein Cole LLP: Brand Positioning and Awareness Strategy


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With a new logo from a previous branding exercise, Epstein Cole approached Cubicle Fugitive for additional brand strategy work. To understand the firm, Cubicle Fugitive carried out an extensive discovery process that included partner and associate interviews, a deep dive into the competitive landscape, and a series of brainstorming sessions, along with a thorough analysis.

Cubicle Fugitive worked with the firm to uncover their points of difference, firm values, and positioning. As pioneers and leaders in family law, we wanted to ensure that we carried Epstein Cole’s refined brand strategy and identity throughout every aspect of the engagement.

Cubicle Fugitive worked with the firm to uncover their points of difference, firm values, and positioning.

Cubicle Fugitive also drafted a series of headlines as part of the brand strategy project. The firm landed on “Family First”, a testament to their dedication to their clients and their clients’ well being. As the pre-eminent family law firm in Canada, the lawyers of Epstein Cole continue to push boundaries in an effort to ensure that their clients receive access to fair justice with a focus on resolution, exceptional advocacy, and dignified care throughout the process.

Once the brand strategy process was completed, the firm’s identity was infused into new SEO-friendly content across the website, including practice areas, lawyer bios, and the about content.

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