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Lipman Zener Waxman (LZW): Logo Design


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A logo is often one of the most personal and challenging things you can design for a law firm. Caught between the desire for something unique and personal for the firm and the need for a mark that is professional and in-keeping with the industry.

Following a few rounds of design, we opted for a mark that is the perfect balance of strength and approachability for Lipman Zener & Waxman LLP. Each detail was carefully crafted with the firm's values and personality in mind. The custom round edges in the firm's initials "l", "z" and "w" serve as a strong recognizable detail and reinforce the friendliness of the lower-case font. The outline that emerges from the letter "l" and surrounds the entire wordmark conveys protection and adds prominence to the firm's name.

Each detail was carefully crafted with the firm's values and personality in mind.

As part of the project, we also created an abbreviated logomark that can be used when space is limited. (e.g., small sponsorship images, narrow ads, social media profile images, favicon, small square formats, etc.).

Lipman, Zener & Waxman’s primary brand colours are Regal Blue and Curious Blue, both of which inspire loyalty, sincerity, and confidence. Regal Blue represents the company's professionalism, determination, and integrity while Curious Blue conveys their passionate, collaborative, and friendly approach in business. We added a secondary palette that includes a youthful and vibrant Shiraz Red and cool and calm Light Grey.

Cubicle Fugitive also developed primary and secondary brand fonts for the firm’s stationery, business communications, and website.

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