Lipman Zener Waxman (LZW): Website
Founded more than forty years ago, Lipman, Zener, Waxman LLP (LZW) represents large corporations, small businesses, and individuals throughout all areas of banking and financial law and litigation matters. After providing our recommendations for their brand strategy, it was time to implement and apply the visual approach to the firm’s website.
We worked to ensure LZW’s unique brand was properly translated onto the website design project. The result is a website that speaks to the firm’s perfect balance of strength and approachability. Each detail was carefully crafted with the firm’s values and personality in mind.
The home page is visually clean, modern, and strong yet approachable.
Having a detailed knowledge and understanding of the firm and what LZW stands for, it’s not surprising that the website headlines, banner campaign, and images are what makes this site so unique. For high impact, we developed a font system and blue box highlight to provide emphasis on the firm’s client value proposition. The headlines pop against the strong and impactful images selected and represent the firm beautifully. The LZW branded blue overlay on the photos creates a consistent look and feel over all of the high-energy images.
The home page is visually clean, modern, and strong yet approachable. The design makes use of the negative space by utilizing colour blocking paired with imagery and text to create a visually unique user experience. This style is carried throughout the inside pages of the website.
Navigating to the “How We Help” page, the user can find meaningful information on the firm’s services. To draw a user’s eyes to each service area and encourage them to further explore the practice content we utilized red underlines and accents. As part of this project, Cubicle Fugitive developed all headline and website content from the “Who We Are” pages to “How We Help” expertise pages, and “Your Team” bios.
LZW also worked with Cubicle Fugitive to produce new professional corporate headshots. Keeping the new website design top of mind, we obtained two images for each person; one editorial photo to use on the home page, and the second for each lawyer’s bio page which features clearly identifiable contact details.