Martin and Hillyer Associates: Brochure Design
Martin & Hillyer hosted a seminar where they educated medical and other rehabilitation professionals on their role in personal injury lawsuits. As a resource for attendees, the firm wanted to share their useful booklet but felt that the existing design needed an update to coincide with the new direction the firm’s other marketing collateral was headed in. Martin & Hillyer contacted Cubicle Fugitive to help design and develop a new printed booklet that embodied the firm’s new brand elements with updated fonts, photography, and colours. The firm provided the content which was very well written and thorough, however, the amount was substantial so we recommended sectioning the booklet into easy to use colourful die-cut tabs so a reader could easily reference content found in the guide.
Cubicle Fugitive has provided direction for all content as well as layout, colours and messaging which were align with the firm’s new marketing collateral.
Upon receiving positive feedback about the booklet from the medical professionals, Martin & Hillyer contacted Cubicle Fugitive to design and develop a new guide for clients. The new booklet was a client guide to the litigation process and it followed a similar layout and style, complete with colourful die-cut tabs. The only difference was that the tabs in the client brochure were double-sided including their campaign headlines and benefits of choosing Martin & Hillyer, it also included a resource section at the back with an expense journal, notes, and calendar so an injured victim or family member could use the booklet throughout their journey.
Cubicle Fugitive also designed and developed a plaintiff personal injury brochure for Martin & Hillyer to provide to new clients at the office, events, or trade shows, as well as being available at hospital resource centres for patients. The brochure was a roll fold where the pages were folded inward at each end and then folded again in the middle. We provided direction for content as well as layout, colours and messaging which were align with the firm’s new marketing collateral.