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Robins Appleby: Website Design and Development 2023


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Robins Appleby is a mid-sized, comprehensive Business Law Firm providing a full range of legal services in corporate commercial, estate, tax, litigation, and real estate. Canada's elite often selects the firm’s sophisticated, insightful, and decisive legal team to represent and advise on succession planning, tax strategies, business-legal expertise, and, if required, litigation matters.

As a long-time client, the firm re-engaged Cubicle Fugitive to design and develop a new website that would reflect the firm’s polished and professional brand and incorporate modern user functionality and intuitive features to provide a sophisticated experience for all firm clients and website visitors.

The Cubicle Fugitive team worked diligently with the lawyers and staff at Robins Appleby to ensure that all ideas and opinions were considered and incorporated into the new website while maintaining a balanced and cohesive look and feel throughout the design.

Cubicle Fugitive provided content recommendations and industry best practices to help the firm focus its content and speak directly to its clients. To ensure the new site was easier to navigate, we leveraged module linking to help create a streamlined user journey from one piece of content to another. We also developed a robust filtering system and created a custom layout that utilized space and appealingly displayed all content.

To make the site more dynamic, Cubicle Fugitive designed and developed a rotating homepage banner to feature news and events, announcements, and articles from the firm on the homepage. We also developed auto-generated PDFs for their bio, expertise, and publications pages to give the firm easy access to designed content pages.  Our team also integrated the Join Our E-Newsletter button with the firm’s constant contact service to automate the subscription process and ensure users are immediately added to the contact database from the website.

The firm is thrilled with its new website and continues to work with Cubicle Fugitive on various marketing projects.

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