Robins Appleby LLP: Website

Robins Appleby LLP is a trusted and highly regarded law firm focused on helping clients resolve important issues. No matter how complex the matter, their personalized approach, responsive service, strong interpersonal skills and sophisticated legal expertise translate into favourable results in both the boardroom and in the courtroom.

From initial discussions with Robins Appleby LLP, we understood that the new site needed to have a more modern feel and be reflective of the firm’s expertise and experience. It needed to be extremely professional, appeal to their sophisticated and corporate clientele, and position the firm as capable of handling large, complex legal matters regardless of its small-mid size.

Through our deep brand discovery process, we created a very clean and contemporary website design that would appeal to their sophisticated, wealthy and corporate clientele, while keeping with Robins Appleby LLP’s larger competitors.

Through our deep brand discovery process, we created a very clean and contemporary website design that would appeal to their sophisticated, wealthy and corporate clientele, while be in-keeping with Robins Appleby LLP’s larger competitors.

Being active writers and speakers, we ensured that insights were prominently featured on the firm’s new home page and developed a robust resources library of publications, events, news, blogs, videos, and more.

We consulted with the firm’s practice chairs to develop targeted sub-practice pages that are seamlessly interlinked with relevant videos, publications, cases and transactions, and blogs; as well as team members. With expansive bios, we designed mini lawyer microsites that allow visitors to gain all the key insights about the professional at first glance and dive into their accolades, community involvement, resources, etc. if desired.

For the launch, we developed a new banner campaign to highlight the firm’s points of difference with headlines such as: “Answers, not options” and “Deal makers, not deal breakers.” Since 2013, we have worked with the firm to upgrade and enhance their website.