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Cavalluzzo LLP: SEO and Website On-Page and Off-Page SEO

Project

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Cavalluzzo LLP wanted to enhance their online presence and increase the firm’s website ranking on Google. To begin this project, Cubicle Fugitive met with a number of partners and associates at the firm to discuss their services, key terms, and overall objectives for Search Engine Optimization (SEO). With this information, Cubicle Fugitive researched keywords related to employment law, audited the firm’s existing content and online performance, and conducted a competitive analysis.

Cubicle Fugitive provided the firm with a guide to best practices on SEO and facilitated a virtual training session so their internal team can maintain on-page SEO in the future.

With this research in hand, Cubicle Fugitive then analyzed the data to copywrite meta titles and meta descriptions for the firm’s pages, practice areas, lawyer biographies, news, blogs, cases, publications, and events, and then migrated the final approved copy to the law firm’s Sitefinity Content Management System.

As part of on-page SEO, meta titles and descriptions that are optimized with targeted keywords will improve the firm’s Google ranking. Since meta descriptions also appear on the search engine results page (SERP), it is imperative that the descriptions are appealing and useful to the reader.

Upon completion, Cubicle Fugitive provided the firm with a guide to best practices on SEO and facilitated a virtual training session so their internal team can maintain on-page SEO in the future.

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