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Chaitons LLP: Copywriting and Lawyer Bios

Project

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As part of our brand positioning and strategy exercise, Cubicle Fugitive provided the firm not only with insights and recommendations on their points of differentiation and brand but also helped the firm to visualize and articulate their position through new website content.

Preferring a minimalist approach for both design and content, the firm’s bios were streamlined to include direct bios and tabs for further discovery.

Opting to not simply provide the firm with brand associations that were abstract and intangible, we took Chaitons’ brand positioning messaging and developed new headlines, and content for their about, careers, team page, why us, and top-line services content.

Having nailed the messaging, Chaitons LLP retained Cubicle Fugitive to streamline, elaborate, and update the firm’s bios and service content. With a keen eye to SEO and the importance of being found online for the firm’s practices, we developed new pages of content for all the firm’s services. Preferring a minimalist approach for both design and content, the firm’s bios were streamlined to include direct bios and tabs for further discovery.

When Cubicle Fugitive was commissioned to redesign and develop the firm’s website in 2020, the content was still a strong and accurate depiction of the firm so did not need to be updated. We believe this is a testament to the timelessness of our work.

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