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Robert William Young and Associate: Brand Positioning and Awareness Campaign

Project

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Over the course of several decades Robert Young, Certified Specialist in Citizenship and Immigration Law, has helped thousands of people with their citizenship, immigration, and refugee matters. They are passionate about helping their clients and ensure everyone has an accurate account of their claim and realistic expectations of their matters. They work tirelessly on behalf of their clients and each matter is handled with the utmost confidence, professionalism, and confidentiality.

With the design and development of the firm’s new website, we worked with the partners to develop new brand messaging and content to help position the firm in the ultra-competitive area of Immigration law.

Incorporating warm imagery and inspirational headlines we were able to create a unique and visually appealing brand for the firm.

We started by providing the lawyers with advice and guidance on key terminology for the firm’s services and new brand messaging for the website campaign. Incorporating warm imagery and inspirational headlines such as “Open the doors to a bright future: We are Certified Specialists in Immigration & Citizenship Law.”; “Make your move: Are you eligible to immigrate to Canada?”; and “Serving Canada and Abroad: We serve you, wherever you are in the world.” we were able to create a unique and visually appealing brand for the firm.

The new brand image, messaging, and photography were used across the firm’s campaign and website.

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