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Aird & Berlis: Advertising

Project

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As part of the rebrand of Aird & Berlis, Cubicle Fugitive developed an advertising and online campaign to launch their new look and messaging. The campaign focused on how the lawyers at the firm are looked to provide more than legal advice. When a company has a legal matter, a wider view of the law, business, and players involved is required. Decisions cannot be made in isolation and an Aird & Berlis lawyer often advises at “the intersection of business and law”.

Looking for a creative means of both launching the firm’s new brand and reinforcing the value they offer clients we used the firm’s new icon as a design element throughout their ads, drawing attention to the merging of business and legal expertise. It's a visual representation of business meeting the law.

Cubicle Fugitive developed a series of headlines and copy that was carried across the firm’s website, social media, and advertising. 

The campaign incorporated custom photography that was art directed by Cubicle Fugitive to showcase their lawyers’ thoughtful approach, investment in their clients, ability to provide clarity to issues, deliver results and continue to move businesses forward.

Cubicle Fugitive developed a series of headlines and copy that was carried across the firm’s website, social media, and advertising. All of the headlines used the hook of “where x meets y” including “where questions meet answers” “where innovation meets collaboration” and “where mission-critical meets critical thinking” and the body copy drew attention to the client benefits of working with this esteemed firm.

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