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MacDonald Sager: Brand and Visual Identity


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MacDonald Sager is a Toronto-based, full-service business law firm focused on corporate and financial services. The firm approached Cubicle Fugitive to help better articulate its client value proposition and position itself in the financial services legal market.

Our marketing team underwent a full discovery process to identify who the firm was and where they brought value to their clients. Because the firm had recently undergone a change in name from MacDonald Sager Manis to MacDonald Sager, the firm required a new logo that would signal the new era for the firm.

The Cubicle Fugitive team worked with the firm to develop a minimalist, clean, modern, and professional logo that would represent a fresh approach to the law.

With a new visual identity and a strong direction for their brand, the firm worked with Cubicle Fugitive to develop a new website that could be used as a tool to bring the firms new vision and direction to the market.

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