LinkedIn for Lawyers: Building Influence — From Thought Leader to Influencer

Helping Lawyers and Law Firms Build Genuine Influence and Community on LinkedIn

After consistently contributing insights and establishing credibility as a Thought Leader (read the previous blog in our series here), some lawyers are ready for the final step—becoming an Influencer.

This level goes beyond sharing firm content or offering commentary. It’s about building a platform where your expertise, personality, and professional perspective converge to create long-term and meaningful visibility and impact.

For law firms, supporting influencers elevates both the individual and the collective brand, attracting attention from clients, media, and referral networks alike.

Level 5: The Influencer

“I’m all in—this is a real part of my practice and visibility.”

This stage is for the lawyer who views LinkedIn as more than a professional networking site—it’s a key part of their personal brand and business development strategy. Influence at this level requires consistency, authenticity, and a willingness to engage beyond your immediate circle.

Who this is for:

• Lawyers seeking to build a distinct personal brand within their field
• Professionals aiming to generate visibility for media, speaking engagements, or referrals
• Individuals comfortable and committed to engaging consistently and thoughtfully
• Lawyers ready to blend professional expertise with personality while maintaining credibility

How to Build and Sustain Influence

At this stage, your activity should reinforce your authority while building real connection with your audience.

Ways to engage strategically:

• Post consistently. Aim for 2–3 posts per week that mix insights, firm updates, industry reflections, and authentic personal takeaways.
• Create original content. Write posts or articles that highlight your expertise, lessons learned, or commentary on legal trends.
• Engage in dialogue, not monologue. Thoughtful commenting and conversation threads often generate as much visibility as original posts.
• Leverage multimedia formats. Use video, carousel posts, or visuals to make complex topics more approachable and engaging.
• Host conversations. Consider sharing videos of you and your colleagues discussing timely topics and insights.
• Engage broadly with your network. Comment meaningfully on industry conversations, congratulate peers, and elevate other voices.
• Collaborate across your network. Co-author posts or tag peers when discussing shared experiences—amplifying reach and connection.
• Build your community. Follow and engage with other professionals in your space, including clients, journalists, and industry leaders.
• Pursue visibility beyond LinkedIn. Seek media opportunities, write for industry publications, or share speaking engagements to reinforce your credibility both online and offline.

At this level, your personality becomes part of your brand. You don’t need to be someone you’re not—rather, you show the same integrity, curiosity, and approachability that define how you show up for clients and colleagues in real life.

Building Influence Without Losing Authenticity

Influence isn’t about self-promotion—it’s about service, consistency, and connection. The most trusted voices on LinkedIn are those who teach, clarify, and inspire while staying true to themselves.

Tips for lawyers at this level:

• Dedicate time. Level 5 engagement requires intentionality. Schedule time for posting, commenting, and interacting with your network.
• Stay true to your voice. Avoid over-polishing; your network prefers to engage with the real you.
• Mix professional and personal insights. Show what drives you in your work while maintaining professionalism.
• Share stories and lessons. Reflecting on challenges or learnings can make you more relatable.
• Show gratitude. Publicly acknowledge colleagues, clients, and collaborators—it builds goodwill and strengthens relationships.
• Build consistency, not perfection. Your visibility compounds over time; regular, high-value contributions matter more than daily posts.

Tips for marketing teams:

• Support influencers with tailored strategies, content planning, scheduling tools, and visual assets to maintain quality and consistency.
• Provide analytics or engagement insights to help lawyers understand what resonates.
• Identify opportunities for lawyers to contribute to podcasts, panels, or media commentary.
• Celebrate and recognize influencer activity internally to encourage others to elevate their participation.

The Payoff

Lawyers at the influencer level amplify not only their personal visibility but also their firm’s reputation. When executed thoughtfully, this level can lead to:

• Recognition as a go-to expert in your practice area
• Invitations to speak at conferences or contribute to media coverage
• A growing network of engaged peers, clients, and referral sources
• Increased referral potential and business development opportunities
• Enhanced credibility for both the individual and the firm

Influencers aren’t just active on LinkedIn—they’re intentional, visible, and authentic. They use their platform to connect, educate, and inspire while advancing both their individual careers and their firm’s brand.

When firms support and celebrate these voices, they build more than visibility, they build community and trust.

Ready to Build a LinkedIn Platform That Works for You and Your Firm?

At Cubicle Fugitive, we help lawyers and law firms develop authentic strategies that support influencers and thought leaders alike—from content planning and personal branding to firmwide visibility programs.

Contact us to learn how we can help your team elevate their presence and influence on LinkedIn.

About the LinkedIn for Lawyers Series

Our three-part LinkedIn for Lawyers series is designed to help lawyers and law firms strengthen their visibility online—one level at a time. From building a solid foundation and profile presence, to developing consistent engagement, to becoming a trusted voice and influencer, each step plays a role in building meaningful visibility and connection.

If you haven’t already, explore the full series to see where you and your firm can grow next:

• Building Your Presence — From Silent Supporter to Active Participant (Levels 1–2)
• Building Credibility — From Thoughtful Contributor to Thought Leader (Levels 3–4)
• Building Influence — From Thought Leader to Influencer (Level 5)

Each blog offers practical, approachable strategies tailored to legal professionals and the marketers who support them—because visibility on LinkedIn starts with confidence, consistency, and a clear plan.