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Goddard Gamage LLP: Logo Design

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Goddard Gamage LLP is an Estates and Elder boutique law firm in Toronto. With the recent amalgamation of Jan Goddard and Associates with Nimali Gamage, the name of the firm has changed, and they, therefore, require a new logo for the firm.

A mix of strength (sharp corners and defined edges) and approachability (rounded corners and fluid font) the firm selected a logo that conveys the duality of the firm.

A mix of strength (sharp corners and defined edges) and approachability (rounded corners and fluid font) the firm selected a logo that conveys the duality of the firm. The wordmark is set in a modernized version of a classic font to convey the firm’s history, attention to detail, and strength.

The backdrop is strong and angular, yet rounded, soft and approachable. The shape of the logo is also a subtle nod to the idea of communication, a unique strength of the firm. When Stephens left her practice, we revised the logo to include Goddard Gamage.

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