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MacDonald, Illig, Jones, & Britton, LLP: Search Engine Optimization and Website On-Page and Off-Page SEO


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Cubicle Fugitive performed extensive SEO and keyword research as part of our website design and development project for MacDonald, Illig, Jones & Britton, LLP. Our process started with a thorough audit of the firm’s competitors for key terminology on services and practices provided, as well as, industries served.

All websites we build start with a strong SEO basis.

As part of our content development, strategic marketing plan, and brand strategy process, we had interviewed the lawyers of the firm and had a keen understanding of the firm’s current service mix, target markets, and goals for business development. We pulled together all our research and performed a comprehensive audit of search terminology and keywords for focus and prioritization on the website. We provided the firm with a refined mix of terminology to integrate into the firm’s new practice and industry content and developed all the backend SEO content and metadata to optimize the website.

As for search engine optimization (SEO), all websites we build start with a strong SEO basis. We code following search engine best practices, our designs are built to maximize content readability, and we help define content that is optimally worded to afford the best possible chance for securing high search engine rankings. Our CMS provides clients with full control of keywords and metatags for all pages and content, full Open Graph integration (automatic or manual), easy to administer content interlinking, and complete control of all headings and on-page content. Our expert developer team ensured that all the technical SEO elements were optimized for their new website and our content and design team created an online experience that ensured the firm would stay top-of-mind with clients and be easily found during online searches.

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We regularly partner with professional service firms to deliver marketing and design solutions backed by strategy and insight.

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