Torkin Manes LLP: Website
Torkin Manes LLP had grown from a small litigation boutique to a highly reputable mid-sized law firm with a wide array of services including everything from Business Law and Corporate Finance to Family and Employment Law. Truly a full-service firm, Torkin Manes LLP assists their clients with almost any legal matter.
The firm approached Cubicle Fugitive as their previous website was aging and no longer indicative of the firm’s caliber of service. Torkin Manes LLP also wanted to create a unique, easily identifiable, professional, and modern website. One that would increase their awareness with potential referrals, highlight the full-service capabilities of the firm, find unity amongst disparate practice areas, and allow for more intuitive and interactive user experience. The firm also sought out a platform that would enable them to update their site internally, without having to seek out the help of external developers.
Working closely with the firm’s marketing department, we performed interviews with practice group leads, the management committee, and student recruitment personnel to help design and develop a new online brand for the firm. We also conducted extensive online analytics and keyword research, and analysis of their competitor materials, services, and website taxonomies.
Working closely with the firm’s marketing department, we performed interviews with practice group leads, the management committee, and student recruitment personnel to help design and develop a new online brand for the firm.
With the firm’s new website, we completely reimagined the firm’s existing brand, developed new headlines and copy, art directed all new firm and lawyer photography and developed a beautiful, professional, and intuitive website for the firm. We also worked closely with the firm’s writers to provide research and advice with regards to making the firm’s practice area content more search engine optimized.
Torkin Manes immensely improved their online presence through design, content, and video. The new website features a quick search functionality, easy access to highlights of top news, events, and resources, the ability to seamlessly adapt to any device from wide-screen monitors to mobile devices, stylized mega-menus that let visitors access most content in just one click, easy to navigate “Meet Our Team” list, and a robust resource section. The design truly captures the spirit of Torkin Manes LLP – understanding and responding to clients’ needs.
One of the top goals was to increase reach and accessibility online with their target markets. Focused on the GTA, Torkin Manes compared website traffic before and after the website launch and discovered that not only did their traffic increase (without any additional SEO or SEM initiatives), the percentage of new users coming to the site has increased and the duration spent on the website has also increased. These figures indicate that the new website has increased reach to their target market and provided more engaging content (users are spending more time on the website). The firm was so happy with the process, results, and platform used for the project, that they engaged us for a refresh a few years later.
In 2018, Cubicle Fugitive provided the firm with a refreshed home page that features a more dynamic and modern feel, as well as a new secondary colour palette that is vibrant and personable. We updated the firm’s already robust resources module with images, videos, and icons to help the user better navigate the firm’s content. This new look has also been carried through to the firm’s latest ads which reflect their full-service expertise and experience.