Accountancy Insurance: Advertising
Before entering the Canadian market, Accountancy Insurance had an established presence and successful brand in both Australia and New Zealand. The challenge now was to refine the headlines and copy to better position the company for their Canadian audience, and create on-brand imagery that would appeal to their target markets.
Together, the headlines and imagery create a playful yet pointed campaign.
The headlines are a mix of clever, informative, and to the point, reinforcing how Accountancy Insurance can help their clients. The branded purple is a key element that was carried throughout all the new marketing materials. The imagery, like the headlines, balances fun with informative, featuring images that relate back to the copy and the challenges that Accountancy Insurance’s clients regularly face. Together, the headlines and imagery create a playful yet pointed campaign. The campaign included ads in Pivot magazine, TV ads, flyers, postcards, and rack cards. The materials were also designed to be easily maintained by the company’s internal marketing team going forward.