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Torkin Manes LLP: Microsites

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Since 2013, Cubicle Fugitive has worked with Torkin Manes LLP’s marketing team on all of their digital projects. We have taken the firm’s brand and online presence and developed several microsites for the firm.

With the rapid growth of the cannabis industry in Canada, Torkin Manes LLP saw the opportunity to grow their Cannabis law practice. When accomplished lawyer Matt Maurer joined the successful Andrew J. Wilder, to form the firm’s new Cannabis Law group, they needed a professional, intuitive, and SEO-optimized website.

We created mini websites which included focused bios, fulsome practice and sub-practice areas, FAQ’s, important information on what to do if you’ve been injured or assaulted, news, and quick contact forms.

We worked with the firm’s partners and marketing team to design and develop a new microsite that included a blog, legal resource database and interlinks seamlessly with the firm’s bios so as not to make updates redundant or onerous for the firm’s administrators. Torkin Manes LLP’s main website is built upon the enterprise CMS, Sitefinity, so it was a natural choice. It offers unparalleled security, ease of updates and administration, and allows for seamless interlinking of content.

As part of our initial website project in 2013, we took the new look and feel of the firm’s website and created a microsite promoting the firm’s Medical Injury and Sexual Assault practice groups. We created mini websites which included focused bios, fulsome practice and sub-practice areas, FAQ’s, important information on what to do if you’ve been injured or assaulted, news, and quick contact forms. These were highly targeted for SEO and helped to generate leads for the firm’s consumer-focused practice groups.

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