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Bergmanis Preyra LLP: Video

Project

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Bergmanis Preyra LLP is a personal injury law firm providing legal advice and representation to injured victims and their families in Toronto and the surrounding areas. The firm sponsored the Budweiser Stage (formerly the Molson Canadian Amphitheatre) and gave away tickets to about 50 shows scheduled for the summer of 2018. Part of the sponsorship included two 15-30 second videos that played on the large screens over the stage and on TVs around the venue.

The first video promoted the contest that they coined “Night Out” which directed people to enter to win a pair of tickets to one of the 50 shows at Budweiser Stage on the firm’s website. The second video focused on the firm and how they help injured victims get their life back.

Both videos incorporated elements of the firm’s brand such as the Bergmanis Preyra bear (which is unique and memorable), fonts, colours, styles and most importantly messaging.

Both videos incorporated elements of the firm’s brand such as the Bergmanis Preyra bear (which is unique and memorable), fonts, colours, styles and most importantly, messaging. Bergmanis Preyra wanted to ensure that the sentiment was for the individual to focus on getting better while the firm took care of the rest, putting their mind at ease that they are being well taken care of.

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