Glaholt Bowles LLP: Logo Design

Cubicle Fugitive was retained by Glaholt LLP to review, evaluate, and provide recommendations for the brand name of the firm founded by Duncan Glaholt. Based on our conversations with the firm and our understanding of the marketplace, Duncan Glaholt, founder and partner at Glaholt LLP, has long been considered one of the most well-regarded construction lawyers in Canada. As a result, Glaholt LLP is identified and recognized as a leading construction law firm largely thanks to Duncan and his accomplishments.

While still very much active in the firm and his practice, Duncan wanted to ensure the long-term brand equity of the firm was upheld as it continued to grow and prosper. Cubicle Fugitive was retained to help with brand and naming research, brand positioning and messaging, and refreshing the firm’s visual brand. This included a thorough discovery process to uncover the firm’s points of difference, values, and positioning.

The design of the logo includes a set of lines forming a box around the names which symbolize the strength and collaboration of the firm, not only in reference to construction law, but in their founder, current leadership, and team.

With careful thought the final decision was to change the firm’s name to Glaholt Bowles LLP, to include both Duncan Glaholt and Brendan Bowles’ names, thereby emphasizing Duncan’s impact and legacy of the firm, complemented by Brendan’s strong leadership.

With a desire to remain true to the firm’s original brand, we performed a refresh of the firm’s logo and retained the Glaholt LLP blue. The design of the logo includes a set of lines forming a box around the names which symbolize the strength and collaboration of the firm, not only in reference to construction law, but in their founder, current leadership, and team.