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McLennan Ross: Tradeshows and Events


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With the launch of a new logo and visual brand identity, McLennan Ross required all of their materials to be updated with the new brand in mind. Cubicle Fugitive worked closely with the firm’s marketing team to design all high-profile materials while supplying internal designers and production artists with the required materials to make further updates and creative collateral in the future.

As part of the new launch, we designed branded pop-up banners for various tradeshows and event sponsorships. We drew inspiration from the firm’s advertising campaign. We incorporated its “Fierce, Authentic, and Pragmatic” brand words with their succinct brand proposition “Whether in the courtroom or the boardroom, you won’t find a stronger group of advocates for your business.” We also rolled out other horizontal and localized banners for limited uses.

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