McLennan Ross: Yellowknife Ad Campaign

McLennan Ross is the preeminent commercial litigation and advocacy firm in Alberta and the Northwest Territories, with a national impact through their work with top-tier clients across Canada. McLennan Ross has strong ties to the North, with an office in Yellowknife and people that live and work in the community. To communicate their community position, McLennan Ross turned to Cubicle Fugitive to develop an ad campaign within the Yellowknife Airport that would speak to their clients living and working in the North.

Cubicle Fugitive designed an ad that utilized a distinctively Yellowknife icon, the Musk Ox, with headlines and ad copy that speaks to the Northern audience.

McLennan Ross is deeply embedded in the North – from their offices, people who live and work in the community, and their involvement in community affairs—and is one of the go-to firms for businesses who require labour, commercial and litigation advocacy and advice. The ads were placed in the Yellowknife airport, accessible to residents and business travellers. They needed to match the firm’s just-launched brand campaign while feeling distinctly local. Cubicle Fugitive designed an ad that utilized a distinctively Yellowknife icon, the Musk Ox, with headlines and ad copy that speaks to the Northern audience. Simple yet direct, the ad represents the McLennan Ross brand yet noticeably focuses on their community ties to the North.