KSV Advisory: Brand Positioning and Strategy
KSV Advisory, and their Managing Directors, have an impeccable reputation in the industry and are known as the leading restructuring boutique in Ontario, however, their client value proposition was not adequately captured nor clearly articulated throughout their key messaging on their website.
A few high-profile valuation, quantification, and corporate finance professionals had also recently joined the firm and KSV was looking to promote their expanded offering to clients. They looked to Cubicle Fugitive to help position their firm and craft new brand messaging that would help the KSV articulate and sustain their premium image into the future.
Through our extensive research, client and referral interviews, and competitive audits, we understood that many of the brand attributes the firm was currently referencing were important, but not distinct or unique to the firm. While we made sure to highlight their experience, in-depth knowledge, responsiveness and accessibility, integrity and results-based approach, but we didn’t want to leave it there.
Forged with an entrepreneurial mindset, the Managing Directors of KSV sought to create an independent, ethical, smart, and meticulously creative advisory firm. In the highly complex, competitive, and relationships-based world of restructuring, KSV is known to be a cut above the rest.
“Exceptional, in every single respect. You know [KSV] have done it, been there, and seen every possible scenario that comes out of these situations.”
Understanding the need to work harder and think smarter than their competition, the culture is one which never rests on good, but always strives for excellence. KSV’s advisors consistently put forth the effort and focus required to solve their client’s complex matters, and persevere against all odds to deliver an exceptional work product and highly considered approach. Their experts’ big-picture perspective, penchant for creative critical thinking, and meticulous attention to detail enable them to punch considerably above their weight.
Cubicle Fugitive worked closely with the firm to craft and refine new brand messaging that is used in their marketing materials and across their new website on the home page, About KSV, Why Us, What to Expect, and Join Us pages of the website. The firm’s new messaging provides clients with a clear sense of the firm’s client value proposition and highlights the benefits clients receive by working with KSV Advisory.