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TTL_2018_Website

Cubicle Fugitive worked with Tracey Tremayne-Lloyd, Founding Principal, on an update to the design and functionality of the TTL Health Law website.

As part of the update, Cubicle Fugitive created a new home page layout with a fully optimized services section that displays each area of law the firm practices with brief descriptions, photography and links to the corresponding pages as well as rearranged the existing blog and press releases to improve the site’s navigation and ability to be found in search engines.

CF also updated the blog page by included photography to peak visitor interest and also incorporated social sharing functionality that auto populates the content for ease of sharing. CF also reevaluated the firm’s use of font colour and updated according to AODA standards.

With the site’s content in need of a refresh, CF wrote new copy consistent with TTL’s already strong brand for the firm’s practice areas and the team member bios. This included performing a keyword audit of competitors’ websites to improve both the relevance of the new copy and the site’s SEO score. In addition, CF renamed the practice area titles to make them more intuitive for readers.


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