TTL Health Law: Website 2013

Cubicle Fugitive has a long-standing relationship working with Tracey Tremayne-Lloyd (TTL) and her firm TTL Health Law for many years from when she headed up her own ten-lawyer firm to an equity partner at a downtown mid-sized law firm and back to owning her own practice.

As part of this business transition, Cubicle Fugitive had the pleasure of working with TTL on many projects, including the launch of her new website in 2013. The emphasis of the new website was to highlight TTL’s profile as a Certified Specialist in Health Law, her awards and rankings, as well as her career, history, and the evolution of health law, as well as the services she offers the health care sector. With TTL’s growing biography, we decided to organize the content into tabs so that it was easy to navigate and read.

The emphasis of the new website was to highlight TTL’s profile as a Certified Specialist in Health Law, her awards and rankings, as well as her career, history, and the evolution of health law, as well as the services she offers the health care sector.

The design of the website really focused on TTL and her clients by using her professional bio photography and stock photography of her diverse client base throughout the website. We also incorporated directional elements to keep the flow moving downwards without being too distracting. The colours on the site follow the firm’s brand guidelines which include a soft palette of green, blue and grey which creates a clean and approachable look.

Recognizing the changing legal landscape in health care, TTL continues to write, lecture, and provide advice and representation to her clients. She is very keen on keeping up to date on the latest technology and best practices which is why she continues to update the look and content of her website.