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PACE Technical: Website Design and Development


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After the merger, Cubicle Fugitive was hired to create a new website for PACE Technical. The website focused on security, speed, and optimization for both clients and search engines. The project began with an in-depth exploration phase and a competitive audit. The site’s structure was reimagined for clarity and ease of access, ensuring that information was well-organized and easy to navigate. An engaging mega menu was developed to make all content easily accessible, which significantly improved user experience.

To highlight PACE Technical’s client value proposition, the team worked closely with their team to develop new content and messaging. The use of clever headlines, case studies, testimonials, and proof points across the site further emphasized the company’s commitment to its clients. Animated yellow scribbles highlighted essential terms, ensuring critical information stood out.

Each page dedicated to IT services and solutions was meticulously designed to inform, engage, and establish trust, making it easier for visitors to schedule consultations. Industry-specific pages were crafted to demonstrate PACE Technical’s comprehensive understanding of client needs, showcasing their capability to address current issues and anticipate future opportunities.

The site’s structure was reimagined for clarity and ease of access, ensuring that information was well-organized and easy to navigate.

A dynamic and intuitive resources module was created, encompassing blogs, webinars, FAQs, a glossary of terms, and e-books, each custom-designed to engage visitors and establish PACE Technical as a leading source of IT expertise. Detailed case studies and integrated testimonials further emphasized the company’s commitment to exceeding client expectations.

The “Who We Are” and careers sections were updated with new content, clearly articulating the company’s mission, vision, and values to prospective clients and employees. Engaging bios for team members highlighted the individuals behind PACE Technical’s success. The company promotes all client-facing personnel, not just executives, to live its brand as an exceptional employer.

The rebrand and website project generated significant internal and external excitement, positioning PACE Technical as a frontrunner in the IT services industry.

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