PACE Technical: Employee Branding and Communications

With the merger of PACE Technical and Vertex Solutions Corporation, both companies were highly concerned about how their clients and employees would receive the news. With a long track record of being voted a Great Place To Work, the companies wanted to ensure they retained their exceptional culture throughout this merger of equals. Knowing they only had one chance to get the communications right, they contacted Cubicle Fugitive for assistance.

Our plan included a series of internal and external events and communications aimed at alleviating concerns by providing context around the reasons for the merger, appreciating the benefits of growth for all parties, clarity around the company’s vision and shared values, and an understanding of the unique strengths that each party brings and how these could benefit employees and clients alike.

With similar missions, visions, values, and cultures, company leadership wanted to guarantee their greatest assets—their people—knew they were safe and secure with the merger. It was essential that we clearly communicated the benefits and advantages for each individual. By uniting the resources and capabilities of PACE Technical and Vertex, the new company could provide unparalleled service quality, ensure client satisfaction, and foster employee growth. This included sharing best practices, expanding training and mentorship programs, and integrating business development efforts. It would also provide their workforce with improved benefits and additional pathways for career progression, with a continued commitment to maintaining status as a top employer.

Through press releases, email communication, events, visuals, FAQs, and social media communications, Cubicle Fugitive created and executed a comprehensive merger communications plan.

Our communications regarding the merger of PACE Technical and Vertex Solutions into a new entity aimed to emphasize how enhanced technology, superior client experiences, and a focus on the workforce were central to becoming the leading provider of IT services in Canada. Both companies shared a vision of deeply integrating into their clients’ operations. They saw the merger as a means of continuing to deliver exceptional service, positively impacting clients’ profitability, creativity, and operational efficiency. This merger was indeed a partnership of equals to leverage the combined strengths of both organizations to secure a dominant position in the market and foster significant growth.

Through press releases, email communication, events, visuals, FAQs, and social media communications, Cubicle Fugitive created and executed a comprehensive merger communications plan that was well-received internally and recognized by industry associations across North America. In addition to the communications plan, Cubicle Fugitive provided PACE Technical with new employee-focused messaging for their website and hiring posts.