Our process started with a discovery of TFRI’s key stakeholders and an audit of The Terry Fox Research Foundation’s brand. Inspired by the clean, modern, and timeless logo of the Foundation, we sought to improve upon it by focusing not just on the legacy of Terry Fox but the future of what he created.
The institute had a very old and complicated logo that did not replicate well in small sizes. The icon had included an image of a child passing the baton to Terry Fox, a Canadian flag, and a world all layered on top of each other. Drawing inspiration and brand characteristics from the Terry Fox Research brand, we refreshed the logo to include an illustration of Terry passing a baton to a young runner symbolizing Terry’s legacy living on through the next generation.
With the Institute’s website, we wanted to immediately showcase how the funds raised from the Terry Fox run have made an impact on improving cancer research outcomes for the benefit of cancer patients everywhere. We employed a sliding split screen banner that showed Terry on one side and the real-world research that is being done in his name on the other.
As a primary source of cancer research in Canada, the website had to be useful and relevant for the greater research community, partners, funders and donors, TFF community, patients and educators alike. We ensured that the home page incorporated quick jump-off points to “the best of TFRI’s research projects”, funding programs, patient stories, updates, and links to The Terry Fox Foundation, the Marathon of Hope Cancer Centers, how to donate, and more information about the types of cancer they are studying.
TFRI wanted help to better organize and categorize their key content (news, media/press releases, newsletters, patient stories, updates, and newsletters) so that information could be easily searched and sorted by the user and updated and interlinked by the administrator. We worked with the communications and technology teams to determine the best architecture and functionality to meet their constituents' needs. We created custom modules to ensure research and impact stories could be easily sorted by cancer type, cancer topic, location, and funding program.
The website committee determined that additional cancer information, including the types of cancer the institute researches, was critical. These details are beneficial to those who are impacted and relates to their research strategy. The design team created a grid pattern with icons to represent each cancer type including engaging images with a transparent colour overlay for visual interest.
We worked with an exceptional team at The Terry Fox Research Institute to reimagine and design an entirely new online experience, one that puts the user at the forefront of every decision and highlights the amazing work this valuable organization funds and promotes.